Social Media Marketing Services That Build Brands and Drive Sales

We help you focus where your customers actually are, not everywhere at once. We start by analyzing your competitors and target audience to recommend the right mix, typically 2-3 platforms initially. For B2C businesses, we usually begin with Facebook and Instagram due to their 3 billion and 2 billion users respectively. B2B companies often see best results on LinkedIn. We can expand to TikTok, YouTube, or Pinterest once we've mastered your core platforms.

This can vary depending on your industry. We focus on consistent quality over quantity. In general, our posting schedules vary by platform: 3-4 times weekly on Facebook, 4-5 times on Instagram, 3-4 times on LinkedIn. We create monthly content calendars you approve in advance, mixing educational content (40%), entertainment (30%), inspiration (20%), and promotional posts (10%). Consistency matters more than frequency. Algorithms reward predictable, engaging content over sporadic posting bursts.

Yes, but not through constant selling. We build trust and awareness first, then strategically convert followers into customers. Our approach leverages user-generated content, which converts 29% better than branded content, and strategic promotional campaigns. We track every sale through UTM parameters and pixel tracking, showing exactly which posts and campaigns drive revenue. Social media influences 49% of monthly consumer purchases. We make sure your business captures that influence.

Our plans vary. You can have as much involvement as you like. For most clients, we handle the heavy lifting: content creation, graphics design, caption writing, hashtag research, and posting. We'll ask for your input on promotions, gather photos and videos from your business, and ensure everything aligns with your brand voice. You approve our monthly content calendar, then we execute while you focus on running your business. We can also train your team to capture behind-the-scenes content that adds authenticity to your social presence.

We connect social metrics directly to business outcomes using comprehensive tracking. We measure direct revenue through tracked links, lead generation costs compared to other channels, brand awareness lift through reach and impressions, and engagement rates against industry benchmarks. Our monthly reports show not just followers and likes, but actual leads generated, conversion rates, and customer acquisition costs. We prove social media's value with real business metrics.